Public Relations

Introduction | Approach | Services

Whatever the media relations task, our approach remains the same. Our six-point action plan includes:

• Preliminary planning - an initial assessment of your requirements, and an outline proposal focusing on what can be achieved, and when - all provided free of charge.
• Transparent costing - a clear breakdown of what our competitive charges will be, to ensure there are no unwelcome surprises later on.
• Key message development - agreeing what you want the media relations activity to get across, to help achieve your organisation’s corporate objectives.
  
• Media database development - drawing up a list of the print, broadcast and online outlets that will enable you to reach your key target audiences.
  
• Implementation - rolling out the media relations activity in a way that will maximise the links with - and benefits of - your wider marketing campaign.
  
• Evaluation - a written assessment of the effectiveness of the media relations activity and a breakdown of the coverage achieved, based on the media monitoring systems you ask us to put in place.